Weight Watchers: Offering Easter Recipe Tips to a Spamtrap

Weight Watchers, a decades-old U.S.-based organization that helps those who want to loose weight, just started sending bulk email newsletters to a spamtrap email address that has never heard from the organization before. The email address in question, when live, was a role address for a small company, not a personal address. The email address does not appear likely to be the result of a typo. So I am wondering how it came to be on Weight Watchers’ list? The ESP is Epsilon Interactive, via its subsidiary Bigfoot Interactive.

Sending IP:

Spam Sample:

Actual Headers:

Received: from mta.info.weightwatchers.com (mta.info.weightwatchers.com [])
        by <xxx> (Postfix) with ESMTP id <xxx>
        for <xxx>; Mon,  2 Apr 2012 03:xx:xx <xxx>
DomainKey-Signature: <xxx>
Received: from [10.21.xx.xx] ([10.21.xx.xx:xx] helo=<xxx>)
        by <xxx> (envelope-from <weightwatchers-<xxx>@info.weightwatchers.com>)
        (ecelerity r(34222M)) with ESMTP
        id <xxx>; Mon, 02 Apr 2012 04:xx:xx <xxx>
Date: Mon, 02 Apr 2012 04:xx:xx <xxx>
Message-Id: <Kilauea201969-175610-250044923-1-1009@flonetwork.com>
X-DMHA-ID-Packet: <xxx>
From: "WeightWatchers.com" <weightwatchers@info.weightwatchers.com>
Reply-To: "WeightWatchers.com" <weightwatchers-<xxx>@info.weightwatchers.com>
To: <xxx>
Subject: Passover & Easter Main Dishes | Holiday Desserts
MIME-Version: 1.0
Content-Type: text/html; charset="utf-8"
Content-Transfer-Encoding: 8bit

Readable Email:

From: WeightWatchers.com <weightwatchers@info.weightwatchers.com>
To: <spamtrap>
Subject: Passover & Easter Main Dishes | Holiday Desserts
Reply-To: WeightWatchers.com <weightwatchers-<xxx>@info.weightwatchers.com>

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