When Users Really DO NOT Want Your Email….
As I was looking through today’s crop of ESP-sent, mostly mainsleaze spam, I kept stumbling across spam sent to some of my most amusing spamtraps. These spamtraps are not typotraps so much as obvious forgeries, the sort of thing that users type when they are asked for an email address, do not want to refuse, and yet do not want to receive email from you either. Any company might have one of these on their list, but I found several companies and a number of ESPs sending to several of these obvious forgeries. Today. In the past 24 hours.
Among the companies that sent spam to at least two of these obviously forged spamtraps in the past 24 hours were:
- Business information newsletter B2C
- Daily deals site Bownty!
- Deals site FatWallet.com
- Online fashion retailer Jabong.com
- Social networking site Living Social
- Online survey generator SurveyMonkey
- The Small Business Administration, an agency of the United States government!
ESPs that sent spam to at least two of these spamtraps in the past 24 hours included a roster of most of the largest, most reputable companies in this line of business:
- Amazon SES
- AWeber
- eBay Enterprise (formerly eDialog)
- Epsilon
- GovDelivery
- Lyris (EmailLabs)
- Mailchimp
- Marketo
- Responsys (Oracle)
- The Salesforce Marketing Cloud (formerly ExactTarget)
- Sailthru
- Sendgrid
- Silverpop (IBM)
- SmartFocus (formerly EmailVision)
- Strongmail
- Yesmail (InfoGroup)
Several of these ESPs have strong proactive antispam policies that include scanning customer lists for obvious bad email addresses. Spam to obviously forged email addresses still managed to get through.
As funny as this whole situation is, it has a serious side. Some of those obviously forged email addresses belong to me, so other than a public lampooning, very little harm was done. How many other, similar email addresses are also spamtraps, though, and belong to Spamhaus, another blacklist, ReturnPath, Symantec, or another company that makes spam filtering appliances or offers spam filtering services? Worse, how many non-obviously forged email addresses are also spamtraps? Worst of all, how many non-obviously forged email addresses are real email addresses that belong to somebody other than the person who provided them to you, somebody who did not ask for your email?
Companies that persistently request or require email addresses to access content that users want, or in cases when users are unwilling to say “no”, and then send email without first confirming those subscriptions, spam innocent third parties. Because these companies also spam spamtraps, they are also taking serious risks with their reputation and deliverability.
I won’t overload WordPress with a sample of each listed company’s spam, but below is a sample of the email that three of my spamtraps received from the U.S. Small Business Administration today.
Sending IP: 208.42.190.176
Spam Sample:
Actual Headers:
Received: from mailer16.service.govdelivery.com (mailer16.service.govdelivery.com [208.42.190.176]) by <xxx> (Postfix) with ESMTP id <xxx> for <xxx>; Thu, 5 Feb 2015 13:##:## +0000 (UTC) X-VirtualServer: <xxx>, mailer16.service.govdelivery.com, <xxx> X-VirtualServerGroup: <xxx> X-MailingID: <xxx> X-SMHeaderMap: mid="X-MailingID" X-Destination-ID: <xxx> X-SMFBL: <xxx> Content-Transfer-Encoding: 7bit Content-Type: multipart/alternative; boundary="----=_NextPart_<xxx>" x-subscriber2: <xxx> x-subscriber: <xxx> X-Accountcode: USSBA Errors-To: <xxx>@service.govdelivery.com Reply-To: news@updates.sba.gov MIME-Version: 1.0 Message-ID: <<xxx>@updates.sba.gov> X-ReportingKey: <xxx> Subject: =?US-ASCII?Q?Funding_Options_for_Small_Biz_Energy_Eff?= =?US-ASCII?Q?iciency_Investment_Webinar_TUES_FEB_10th?= Date: Thu, 05 Feb 2015 07:##:## -0600 To: <xxx> From: "=?US-ASCII?Q?Small_Business_Administration?=" <news@updates.sba.gov>
Readable Email:
From: Small Business Administration <news@updates.sba.gov>
To: <spamtrap>
Subject: Funding Options for Small Biz Energy Efficiency Investment Webinar
TUES FEB 10th
“Green is Good for Small Business Profits Webinar III”
Funding for Small Business Energy Efficiency & Sustainability Investments
- Doug Priest, U.S. Bank representative and liaison through Xcel Energy
alliance; funding the Green Industry since 2000 - Tom Green, United Power community affairs and key accounts representative
Dial-in instructions below
<removed>
This email was sent to <xxx> by Small Business Administration (SBA) · 409 3rd St, SW · Washington DC 20416 · 1-800-827-5722
Powered by GovDelivery [ http://www.govdelivery.com/portals/powered-by ]
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