The Four Horsemen of Finnish Spam

If you sent Finnish B2B spam recently…

  • Your spam is illegal if it does not identify the sender (Section 15 of the Business Information Act, 244/2001).
  • Your spam is illegal if it does not identify the spam list (Section 25 of the Personal Data Act, 523/1999).
  • Your spam list is illegal because it contains outdated and erroneous personal information (Section 9 of the Personal Data Act). If you bought a list, you can’t avoid this.
  • Your spamming is illegal because you hit natural persons with no business context (Section 200 of the Information Society Code, 917/2014). If you bought a list, it contains outdated and erroneous personal information and you can’t avoid this.

Bonus item:

  • If you own a product or a service and bought a spam campaign from somebody else, you are responsible for failures regarding the above even if you’ve never seen the materials.

Sendia is Effortia

Marriage made in Hell: Emaileri and Suomen Asiakastieto

It was reported in Finnish news about a week ago that Suomen Asiakastieto Oyj has purchased Emaileri. Apparently this is important enough to be reported elsewhere, such as in Financial Times.

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September 2017 in Spamtraps: ESPs

ESP spam seen in spamtraps, September 2017

ESP spam seen in spamtraps, September 2017

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August 2017 in Spamtraps: ESPs

ESP spam seen in spamtraps, August 2017

ESP spam seen in spamtraps, August 2017

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Noblemen, Purchased Lists and E-Pending: Intellia, a part of Suomen Asiakastieto Oy

A story of how a nobleman may have helped the fight against e-pending in Finland merely by existing and having his own biz.
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July 2017 in Spamtraps: ESPs

ESP mail seen in spamtraps, July 2017

ESP mail seen in spamtraps, July 2017

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Why purchased lists are a big no-no

Over on the DotMailer blog, Lino Freire wrote an excellent piece on why purchased lists are a big no-no.

Thanks James Koons for sharing.

June 2017 in Spamtraps: ESPs

ESP mail seen in spamtraps, June 2017

ESP mail seen in spamtraps, June 2017

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May 2017 in Spamtraps: ESPs

ESP mail seen in spamtraps, May 2017

ESP mail seen in spamtraps, May 2017

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