What do Sprint-Nextel and Burt’s Bees Have in Common?

Just tonight two legitimate mainstream companies — cellular telephone carrier Sprint-Nextel and cosmetics maker Burt’s Bees — both spammed a number of spamtraps. I doubt that either company is aware of it. Both companies apparently hired a third company, Freshaddress.com, that calls itself “The Email Address Experts”, to reconfirm certain email addresses for them. FreshAddress.com used the ESP Listrak to send opt-out “reconfirmation” requests to several spamtraps.

Read more…

Go back to top