What do Sprint-Nextel and Burt’s Bees Have in Common?

Just tonight two legitimate mainstream companies — cellular telephone carrier Sprint-Nextel and cosmetics maker Burt’s Bees — both spammed a number of spamtraps. I doubt that either company is aware of it. Both companies apparently hired a third company, Freshaddress.com, that calls itself “The Email Address Experts”, to reconfirm certain email addresses for them. FreshAddress.com used the ESP Listrak to send opt-out “reconfirmation” requests to several spamtraps.

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AvantGardenDecor.com: Advertising Gift Ideas to a Spamtrap

AvantGardenDecor.com, an outdoor furniture and supplies merchant, is sending bulk email to an email address that was closed in 2008. This email address has not previously received email from this sender, either directly or via an ESP, since it completed its timeout period and was reactivated in mid-2011. The ESP is Listrak.

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