Today in a private forum some friends, all of them involved in one way or another with the email marketing world, were discussing a new post on the Only Influencers email blog. In that post Bob Frady (an email marketer) expresses his approval of comments by Dela Quist (another email marketer) that dismiss the importance of “engagement” in email marketing. For those who are not familiar with email marketing terms, “engagement” means the degree to which recipients of marketing email open, read, and respond to the offers presented to them.
Quite some time back, the Data Protection Ombudsman in Finland has issued a position paper on affiliate marketing and the division of responsibilities therein. The document is naturally in Finnish only. The core message is following the money; holding the owners of the advertised products and services responsible for the processing of personal data in such situations. This is nice when (as so often happens) the affiliate marketers violate all laws on the books, remaining anonymous, not including anything on the file of personal data they use, spamming, etc.
It looks like WordPress and our security software have done whatever testing and updates are necessary to prevent shellshock compromises to WordPress, so comments are again enabled on this site.
I have turned off comments on this blog for the present till the new Shellshock vulnerability is completely assessed and thoroughly patched. WordPress is based on PHP, and uses shell calls. I don’t know that WordPress comments are vulnerable to exploitation of this bug, but until I’m sure we won’t take that chance. Thank you for your patience!
eBay, the world’s garage sale, just sent email to a spamtrap notifying it that it had won an auction. eBay has no ESP to blame for its failure to notice that a user’s email address died at least three years ago, and the domain itself at least eighteen months ago. eBay sent this email from its own IPs.
The self titled “Business Guru” (www in Finnish, www in English at alternate domain) is selling the standard fare, B2B spam lists. The yritysguru.fi domain is registered to Mikael Suominen as a private person. The finnishcompanyregistry.com domain is WhoisGuard Protected. The actual hosting of both is cloaked by CloudFlare.