May
07

April 2016 in Spamtraps: ESPs (and only a word or two about Social Networks)

ESP mail seen in spamtraps April 2016

ESP mail seen in spamtraps April 2016

The percentage of ESP sent mail vs all mail seen in the spamtraps is back to normal levels, 1.5% this month. Social networks account for 3.9% of all mail, of which nearly 93% is Facebook. Facebook is “only” sending 2.5 times as much mail as all tracked ESPs combined, which would be a reduction of 30%… if it wasn’t the case that ESPs were sending more mail than last month, and Facebook was simply keeping up their old levels.

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Apr
09

March 2016 in Spamtraps: ESPs and Social Networks

ESP mail seen in spamtraps, March 2016

ESP mail seen in spamtraps March 2016

Coming in a little late this month. The percentage of ESP sent mail vs all mail seen in the spamtraps is only 0.6% this month; it has to do both with seeing less ESP mail (about 80% of last month’s figures), and a huge increase in botnet spam. Technically, this is a top 11 list this month because Topica and Oracle Marketing Cloud managed to match spam counts so closely that a comparison would be meaningless.

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Mar
04

February 2016 in Spamtraps: ESPs
(And a word about some social networks)

ESP mail seen in spamtraps February 2016

ESP mail seen in spamtraps February 2016

Do remember to read this ’til the bitter end… it’s a tad longer than usual.

Let’s start the post that includes spam from MAAWG 36 week (hi y’all! great catching up with you!) with the standard stuff. Somewhere during the latter part of the month, we collated all of Oracle Marketing Cloud into one; no more separate Responsys, Eloqua and RightNow. Having said that, the contributions from the latter two are so small as to be practically meaningless.

The percentage of ESP sent mail vs all mail seen in the spamtraps is 1.5% this month.

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Feb
04

January 2016 in spamtraps: Facebook

2016-01_facebook-vs-esp-big-3

What is going on? Facebook is hitting spamtraps like there’s no tomorrow. The comparison is against the total mail volume in the same spamtraps of the top three ESPs combined.

Feb
01

January 2016 in spamtraps: ESPs

ESP mail seen in spamtraps January 2015

ESP mail seen in spamtraps January 2015

We’ve come full circle; this is the first post of the new year. Thanks to all who are keeping up with the series. Hope to see you in Frisco in two weeks.

The percentage of ESP sent mail vs all mail seen in the spamtraps is 1.4% this month.
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Jan
03

December 2015 in spamtraps: ESPs

ESP mail seen in spamtraps December 2015

ESP mail seen in spamtraps December 2015

The percentage of ESP sent mail vs all mail seen in the spamtraps is 1.3% this month.
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Dec
01

November 2015 in spamtraps: ESPs

ESP mail seen in spamtraps November 2015

ESP mail seen in spamtraps November 2015

The percentage of ESP sent mail vs all mail seen in the spamtraps is 0.9% this month. There has been quite a lot of botnet activity.
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Nov
25

Thanksgiving (n.)

Thanksgiving (noun) (As applied to email deliverability)

One of “those times of the year” when mailing lists that were already mothballed are dragged out for one more blast, creating a spike in undeliverables, and of course in spamtrap hits.

Nov
01

October 2015 in spamtraps: ESPs

ESP mail seen in spamtraps October 2015

ESP mail seen in spamtraps October 2015

The percentage of ESP sent mail vs all mail seen in the spamtraps is 1.3% this month.

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Oct
03

September 2015 in spamtraps: ESPs

ESP mail seen in spamtraps in September 2015

ESP mail seen in spamtraps in September 2015

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